Usually around the Super Bowl I'll post commercials as part of the Friday Link, but this week I stumbled upon a couple of long form ads which are quite good.
Yes these are ads for Apple computer things, but this is by no means an endorsement. The ads are good though, so don't be surprised if you end up starting to yearn.
Both of these ads have been cut down into more presentable :30 second ads for traditional advertising, but to appreciate them, you need to look at them in their complete form, because they do tell a great (and relatable) story.
The first of the two ads is from last year. It's about a plucky team in some nameless company who gets an opportunity to pitch an idea to the big boss. It plays out well; with recognizable moments from the business world. Here is 'Apple at Work':
But the better of the two ads is the follow up ad, 'Work From Home,' and it seriously deserves an award. Our same plucky team is back, and now they have an even bigger challenge...with boxes. Same people, but more engaging because it captures the modern work from home world many of us have to navigate. Twice as long, but better than the first one.